# Zero Gaming > Zero Gaming is a Tokyo-based sports-content company that connects sports and fans, bringing a global sports-industry network and deep commercial expertise to the Japanese market. Zero Gaming Co., Ltd. (株式会社Zero Gaming) is a sports-content company headquartered in Minato-ku, Tokyo, Japan. Its Representative Director (CEO) is Deane Sadler (ディーン・サドラー). The company works to raise the value of sports IP and create new value connecting sports and fans, and is expanding across multiple sports in the sports-content domain. Its mission is to contribute to the growth of Japan's sports industry. ## Main pages - [Home](https://zgsite.vercel.app/): Overview of Zero Gaming, its mission to connect sports and fans, and its focus on sports content in Japan. - [About](https://zgsite.vercel.app/about/): Background on Zero Gaming Co., Ltd., its leadership under Representative Director Deane Sadler, and its base in Minato-ku, Tokyo. - [What We Do](https://zgsite.vercel.app/what-we-do/): The company's three collaboration areas — marketing and promotion, mid-to-long-term strategy advisory, and overseas/international market expansion. - [News](https://zgsite.vercel.app/news/): Announcements and updates, including the capital and business alliance with Mynet Inc. - [Contact](https://zgsite.vercel.app/contact/): How to get in touch with Zero Gaming. ## Key facts - Company name: Zero Gaming Co., Ltd. (株式会社Zero Gaming). - Headquarters: Minato-ku, Tokyo, Japan. - Representative Director (CEO): Deane Sadler (ディーン・サドラー). - Focus: sports content — connecting sports and fans and raising the value of sports IP. - Approach: brings a global sports-industry network and deep commercial expertise to the Japanese market, with multi-sport expansion across the sports-content domain. - Key partnership: a capital and business alliance with Mynet Inc., announced 23 June 2026, to accelerate multi-sport expansion in the sports-content domain in Japan. ## FAQ **What is Zero Gaming?** Zero Gaming Co., Ltd. is a Tokyo-based sports-content company that connects sports and fans and works to raise the value of sports IP in Japan. **Where is Zero Gaming located?** Zero Gaming is headquartered in Minato-ku, Tokyo, Japan. **Who leads Zero Gaming?** Deane Sadler (ディーン・サドラー) is the Representative Director and CEO of Zero Gaming. **What does Zero Gaming do?** Zero Gaming collaborates in three areas: marketing and promotion using global media expertise; mid-to-long-term strategy advisory drawing on international sports-business best practice; and overseas/international market expansion through its global network and partnerships. **What is Zero Gaming's mission?** Its mission is to raise the value of sports IP, create new value connecting sports and fans, and contribute to the growth of Japan's sports industry. **Who has Zero Gaming partnered with?** Zero Gaming entered into a capital and business alliance with Mynet Inc., announced 23 June 2026, to accelerate multi-sport expansion in the sports-content domain in Japan. ## Company details - Legal name: Zero Gaming Co., Ltd. - Japanese name: 株式会社Zero Gaming - Headquarters: Minato-ku, Tokyo, Japan - Representative Director: Deane Sadler (ディーン・サドラー) - Industry: Sports content